Using your site to "sell yourself" can help generate new leads for you. It's important to have pages on your site that contain information that will interest both buyers and sellers.

Sections that would interest potential sellers include things such as:

• Lists of successfully sold properties.
• List of services you offer specifically for sellers, such as a free competitive market analysis.
• Staging a home for sale.
• Curb appeal list.
• Getting the highest price.
• Inspection tips.
• Improvements that pay off. 
• Your current listings.
• List of services you offer specifically for buyers, such as help in finding a lender.
• Information on current interest rates.
• Loan application checklist.
• Mortgage loan calculator.
• Information on available loan programs.
• Home buyer checklist.
• Getting pre-qualified.
• Closing cost information.
• Financing terms defined. 
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